Baby Bunting is a market-leading specialty retailer of baby and maternity products, operating an omni-channel business with a broad online catalogue and a marketplace for third-party sellers. The merchant’s assortment covers prams and travel systems, car seats, nursery furniture, feeding and bathing essentials, clothing and toys, positioning it as a comprehensive destination for parents and growing families.

The program suits parenting and family blogs, product review and gear comparison sites, deal and coupon platforms, and community forums that publish in-depth product guides and practical buying advice; publishers who can showcase large-ticket items like prams, car seats and nursery furniture or compile curated gift and checklist content are likely to convert well.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Baby Bunting AU offers a commission rate of up to 10% per sale through Takeads.

Payment model

CPS

Available GEOs

AU | NZ

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.