Alliance Online is the ecommerce arm of Alliance National, a UK and Ireland-based supplier that specialises in serving the catering and hospitality sector. The merchant operates as a B2B supplier of catering and foodservice products and has broadened its ecommerce focus in response to changing market needs, with multi-year affiliate activity demonstrating strong performance and notable increases in average order value over time.

This program is well suited to publishers and traffic sources that reach procurement decision-makers and businesses in hospitality and catering, including trade and industry publications, procurement platforms, product review and comparison sites, and coupon or cashback publishers targeting high-value transactions. The affiliate program is available at Takeads for approved publishers.

Commission structure

Alliance Online UK offers a commission rate of up to 3.6% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.