Takeads names Nataliia Kovalova Chief Commercial Officer

Experienced publisher success leader Nataliia Kovalova promoted to Chief Commercial Officer at Takeads.

Takeads, a commerce content monetization platform, today announced the promotion of Nataliia Kovalova to Chief Commercial Officer. In this role, Nataliia Kovalova will lead global customer success, strategic partnerships, and client engagement, working closely with CEO Paweł Mazurek on keeping the growth momentum of the company.

Absolutely thrilled to share this milestone — Nataliia isn’t just a fantastic professional, but genuinely one of the most driven and inspiring people I’ve worked with. Her work ethic and passion are simply next level.

Since 2023, Takeads has doubled in size, with rapid growth especially in our key DACH, US, and UK markets.

That explosive momentum made it clear: expanding our management team was the only way forward. Luckily, we didn’t have to search far — the perfect person for this new role was already here with us.

Nataliia has played a pivotal role in our success story since joining. She’s got that rare blend of strategic vision, energy, empathy, and the ability to make good things happen for both our team and our partners. She’s built our Publisher Success Team from the ground up, driven results, led by example, and made our company stronger in the process.

I’m excited to see her step into the Chief Commercial Officer role. Good luck, Nataliia — the best is yet to come! So watch out for us — we’re on fire 😉

Pawel Mazurek

CEO of Takeads

Nataliia joined Takeads in early 2023 as Head of Publisher Success Team, where she assembled and mentored a ten-person group dedicated to onboarding and optimizing publisher partnerships. Under her leadership, the team rolled out enhanced onboarding frameworks, launched customized training programs, and brought publisher retention to new heights.

Feeling incredibly grateful and excited to take on this new role as Chief Commercial Officer at Takeads!

Over the past year and a half, I’ve had the chance to build something truly meaningful: a team, a vision, and strong relationships with amazing partners around the world. This next chapter is about continuing that journey and scaling it even further.

Huge thanks to Paweł and the whole Takeads team for the trust, support, and for always pushing forward. Can’t wait to see what we achieve next together!

Nataliia Kovalova

CCO at Takeads

She started her adtech career in 2018 as Business Development Manager in Adgoal, a German advertising company. After being promoted to Senior Business Development Manager in 2019, she led business growth and market integration. In 2020, she became Head of MonetizeSearch, focusing on monetization strategies for search engines and browser extensions. In 2023, Nataliia joined Takeads as Head of Publisher Success team.

Nataliia’s promotion comes after a time of sustainable growth at Takeads, thanks to new product updates and expanded platform features.

About Takeads:

Takeads provides a commerce content monetization platform serving over 35,000 publishing partners and advertisers worldwide. Headquartered in Dubai, UAE, with teams in Poland, Germany, and Ukraine, Takeads delivers contextual, non-intrusive ad solutions that respect user experience and privacy.