Takeads CEO Pawel Mazurek wins gold at the European Affiliate Awards 

The European Affiliate Awards 2025 brought together the brightest minds in our industry — and this year, we’re proud to share that our CEO, Pawel Mazurek, won Gold.

Recognizing leadership in affiliate marketing

From more than 100 nominees, the community created a Top 50 that recognizes excellence, vision, and quality in affiliate marketing. Pawel’s Gold winner standing not only speaks to his leadership at Takeads but also to his contribution to forging stronger bonds throughout the ecosystem.

As Pawel himself says:

As CEO of Takeads, it’s pretty special to be recognized among the industry’s finest. Apparently, my debate about the power of affiliate voices was just loud enough! 

Pawel Mazurek

CEO of Takeads

We also want to congratulate all of the professionals featured in the Top 50 — each one of you is pushing affiliate marketing to new levels.

A community-driven award

What makes the European Affiliate Awards stand out is its structure. Community voted, the awards put the spotlight on the people comprising the future and present of affiliate marketing.

Special thanks to Sjef Kerkhofs, Robin Piet, and the entire #EAA team for creating this space and setting the tone for what will be a tradition of excellence.

Aside from the award: Full-Funnel Marketing panel

In addition to taking home the award, Pawel also spoke on a panel about Full-Funnel Marketing — a topic increasingly important as affiliate programs transition away from last-click attribution.

In addition to industry pioneers at Metapic, AMPC, and Shoparize, Pawel outlined how affiliate marketing can be used at every stage of the customer journey.

What it means for Takeads

We at Takeads consider this award as not merely recognition — it’s motivation. Our mission has been to make commerce content monetization simple and allow publishers to succeed with better tools.

Our innovation continues to be dedicated to the ideals discussed in the panel: transparency, relevance, and value end-to-end in the funnel.

Looking ahead

Taking home the Gold at the European Affiliate Awards is a milestone — but it’s not the final goal. It’s just the start of more meetings, reflections, and collaborations that will shape affiliate marketing’s destiny, according to Pawel and the Takeads team.

Stay tuned for future news from Pawel and us — and a special thank you to all who continue to support, partner with, and build the future of this business with us.

Follow Pawel on Linkedin