Takeads 2025: a Year in Review

2025 was a year of rapid product growth, new integrations, and strong performance across both publishers and advertisers. Below is a full recap of what changed, what we launched, and what shaped the Takeads platform this year.

Product updates

Catalog: Merchant Directory, Featured Merchants, CPC merchants

This year, we expanded the Takeads catalog into a full Merchant Directory. What began as a straightforward list evolved into a tool publishers keep open in a separate tab most of the day.

We introduced:

• A Merchant Directory with clear categories, GEO filters, and Application required labels so publishers instantly know what’s accessible.
• Featured merchants surfaced on top-performing categories, helping creators avoid the eternal “what should I promote next?” cycle.
• A dedicated CPC section covering electronics, grocery, fashion, beauty, and travel — ideal for publishers who mix monetisation models or simply prefer predictable EPC-driven earnings.

Many publishers told us they didn’t expect such a small feature to save so much time…until they started using it.

CPC offers

After a major update in mid-2025, CPC offers returned to Takeads with a much broader footprint. The relaunch didn’t just refresh GEO coverage, it reshaped how publishers approach hybrid monetisation. Some even switched entire verticals to CPC after testing.

The update includes:

• New GEO coverage
• More granular category filters
• A rebuilt reporting infrastructure
• Access to top CPC-ready partners like Marriott International, Booking, Air France, Bitpanda, Active Campaign, Webflow, Hulu, Udemy, Nordstrom, Thomann, Lenovo, Sephora, Alo Yoga, Farfetch, Shein, AliExpress, Temu, and Alibaba

CPC isn’t a fit for every publisher, of course; yet when paired with strong contextual placements, it becomes a powerful revenue stabiliser.

Wallet + multicurrency

We launched a new multicurrency Wallet supporting USD and EUR. This might sound like a small detail, but for publishers working across several GEOs, currency control directly affects cash flow.

Publishers now choose their payout currency, giving them more flexibility (and often better exchange outcomes). Combined with faster loading Finance pages and improved invoice retrieval, payouts feel more predictable and more transparent. In a world where affiliate earnings can fluctuate week to week, predictable payments feel like a feature of their own.

Postback inside the account

One of the most requested features finally landed: publishers can now set postbacks directly inside their dashboards — no support tickets, no waiting.

Setup takes about five minutes and includes:

• Templates
• A parameter tester
• Error logging for quick debugging

For technical publishers, this update removed a recurring friction point. For less technical ones, it finally made postbacks less intimidating and more “click, test, done.”

API updates

The Takeads API received several updates this year, making integrations cleaner and the data more actionable.

Key improvements:

• A Deeplink allowed field, which surprisingly became one of the sleeper hits of the update. Publishers can now instantly see if a merchant accepts deeplinks, and deeplinks almost always boost conversion simply by landing users exactly where intent is highest.
• Extended product parameters
• Improved advertiser metadata

These updates quietly strengthened automation for large publishers and SaaS partners, especially those running synchronised feed imports.

New clients and partners

New publishers

We welcomed a diverse group of new publishers this year, including Fanimani, Brandreward, ExtraPocket, Picodi, Satsback, Klarna, eGENTIC, Thinkpad forum, Rewardoo, Coupons4u, Kupons.fr, and many many more.

Many of them brought their own unique traffic models: large community forums, browser extensions, loyalty apps, AI-driven content engines. Some of them now actively use CPC, affiliate links, and contextual on-page integrations.

What surprised us most was how quickly some of these new partners scaled. A few even outperformed long-established affiliates within weeks.

Customer stories

We published and collected several new stories from partners using our contextual and catalog technology:

• Opera — expanded contextual formats and reached 2.3× growth.
  
• Adhara Digital — leveraged merchant coverage and content-first monetisation to scale efficiently.
  

Each case study highlighted something slightly different: one focused on UX lift, another on automation, another on category expansion. Yet all of them validate that publishers increasingly expect tools that “just fit” into their existing workflow rather than reinvent it.

We have maintained a strong, multi-year partnership with Takeads, appreciating their consistent ability to resolve issues promptly and efficiently. […] This deepened collaboration has yielded immediate, positive results: our revenue has already increased 2.3 times compared to the start of the year, reflecting the strong potential we see for continued mutual success.

Andrei Stain

Business Development Director at Opera.

New advertisers

Networks joining us this year included Daisycon, MCANISM, and CJ.

Advertisers joining Takeads included:

Expedia, Bonprix, IHG, Macy’s, Otto NL, iHerb AD, NinjaOne, AliExpress AU, Samsung IT, Kinguin, Adidas Philippines, Golden Goose ES, to name a few.

Coverage expanded in travel, electronics, beauty, fashion, marketplaces, insurance, and software subscriptions. Several advertisers also launched CPC formats — a small shift that often signals a more flexible testing mindset on the advertiser side.

Events and industry presence

2025 was also a busy year for events and recognition.

Pawel Mazurek was named Top Voice in the affiliate industry by European Affiliate Awards.

He spoke at Awin ThinkTank and several partner events across Europe and Asia.

The team visited key industry conferences, including Affiliate Summit West, Affifest, PI LIVE London, DMEXCO, European Affiliate Awards, TactixX, and multiple local meetups.

Black Friday campaign results

Our 2025 Black Friday campaign outperformed last year’s benchmarks:

• Increased advertiser rate boosts for over 50%
• Higher November click-through and conversion rates up to 10%
• Significant uplift in GMV (exact number to come in January)
• Strong engagement from newly onboarded publishers
• More merchants activated CPC and featured placement promotions

Want to partner with Takeads or promote new advertisers in 2026?

Reach out to our team at our Contact page! We’d be happy to help you plan your next steps on the platform.

Wishing you a Happy New Year 2026!