Product update: Better reports, multi-currency, and API enhancements

Over the past few weeks, we’ve been focused on new updates that improve your experience with Takeads.  Let’s dive in 👇

Reports with CPC stats

Publishers can now switch between CPA and CPC views in the Reports section to see performance by each payment model.

On-hold balance in Finance

A new “On hold” card on the Finance page adds more transparency to your commission status showing you every stage of a payment, from approval to payout.

Multi-currency (EUR, USD) for new accounts

New publishers can choose EUR or USD as their default currency – ideal for U.S. and other non-EU markets. Note that after you complete registration, your selected currency cannot be changed.

Responsive layout

Our dashboard now adapts seamlessly across all screen sizes, from laptops and mobile devices to tablets and 4K monitors.

API enhancements

We’ve added two new flags to the Get list of merchants endpoint, so when browsing our merchant catalog via API you can now see:

• PaymentModel (“CPA” or “CPC”): which payment models each merchant supports.
• DeeplinkAllowed: whether deeplinking works with that merchant.

Why you’ll love it

• Deeper insights: Drill down on CPA vs. CPC to fine-tune your bids.
• Full transparency: Track exactly where your funds sit in the workflow.
• Local convenience: Get paid in your preferred currency.
• Better UX: A layout that scales with your screen.
• Developer-friendly: More metadata in the API for smarter automation.