Takeads introduces the merchant application process
In this article
What’s changing?
❌ Previously:
✅ Now:
How does it work?
Benefits
What’s next?
Time is money when you are scaling campaigns. If you have the right traffic for a high-converting merchant, you shouldn’t have to wait days to get your tracking links approved.
We’re making it easier for publishers to connect with merchants that require additional approval.
Until now, publishers had to reach out to their Success Managers to request access — a process that was slow, manual, and created extra workload for everyone involved. With the new merchant application process, publishers can now apply directly in the Merchant Directory, track their application status, and start working with approved merchants faster.
What’s changing?
❌ Previously:
- Publishers contacted their Success Managers to request access.
- Managers manually verified merchant requirements.
- Approvals often took longer than necessary.
✅ Now:
- Merchants requiring approval are clearly labeled as “Application required.”
- Publishers submit applications directly from the merchant’s page.
- Applications are routed to Takeads team for review.
- Publishers receive real-time updates: approved or rejected.
- Once approved, publishers can immediately start promoting the merchant.
How does it work?
When browsing the Merchant Directory, merchants that require additional approval are clearly marked with the label “Working with this merchant requires application.”
You can also find these merchants using a quick filter available directly in the merchant list.

To apply, open the merchant’s page and submit your application from the merchant card. Once submitted, your application will be reviewed, and you’ll receive an email notification with the result. You can also track the status directly on the merchant’s page in your Takeads account.
Click the button, submit your application, and wait for review. You’ll receive an email confirmation and can also track the status directly in your Takeads account on the merchant’s page.
🔔 You can have up to 10 active applications at a time, with new slots opening automatically as your applications are processed.
Benefits
Faster access – A streamlined approval process.
Clear status tracking – Always know if you’re approved or pending.
More partnerships – Start working with more merchants, sooner!
What’s next?
The merchant application process is now live in the Merchant Directory. Start exploring, look for the “Working with this merchant requires application” label, and apply directly in just a few clicks.
👉 Questions? Contact our team at publishers@takeads.com