Important Update: Enhancements to Takeads Balance System

Takeads is in the process of rolling out balance system updates to provide a clearer, faster, and more transparent view of your earnings. With these improvements, you’ll soon have straightforward visibility and control over your earnings, knowing exactly where each conversion stands—no more guesswork.

These updates are currently in progress and are being implemented across both the Publisher UI and the API. We aim to complete the rollout by the end of December.

What is changing?

Before:

Due to long payment timelines from advertisers, we did not mark conversions as Confirmed even when the order had already been approved but not yet paid for. This led to delays in displaying the Confirmed status.

Now:

Actions still start as Pending/On hold, but as soon as they’re approved by the advertiser, we mark them as Confirmed and Awaiting Advertiser Payment. 

Once the advertiser’s payment is received, we then mark the action as Paid by Advertiser, at which point the earnings are immediately reflected in your balance. This ensures you see Confirmed actions twice faster, while still accurately tracking which funds have been fully paid out.

Faster confirmation

We are now displaying the Confirmed status twice as fast as before, immediately after network confirmation. 

New status tracking for payments

The Finance section now includes a dedicated block showing how much of your Confirmed earnings are awaiting advertiser payment.

Transparent balances you can rely on

These changes also address a longstanding issue with balance adjustments when advertisers reversed approvals for certain actions. This previously made the process less transparent for publishers, as funds that had been marked as confirmed and credited could disappear from the balance (either rejected or reverted to an open status).

We are updating our system to improve efficiency and transparency for you. These changes will ensure faster updates and more reliable payouts moving forward. Once we have finalized our work, we will contact you again with additional details.

If you have any questions, please feel free to contact us at publishers@takeads.com