Utilize native ad formats and contextual relevance to reach customers without revealing personal information.
Online data privacy
It is very important to consumers, yet they lack confidence in how their online data is protected
of consumers agree that online privacy is important when browsing online
of consumers say that are move vigilant about their online data and privacy than ever before
of consumers feel confident in the security of their online data when browsing the web
Consumers are aware
Different targeting strategies exist, but consumers are uncomfortable with the use of their data for advertising
of consumers are aware that websites and apps collect and share their data for advertising purposes
of consumers are uncomfortable with their online data being used for advertising purposes
of consumers are willing to share their data with shopping sites for a more personalized experience
Brands should align ads
Advertising should be aligned with contextually relevant content that resonates better with consumers as privacy policies shift
of consumers are likely to visit a brand or product’s website after being served a targeted advertisement
of consumers are likely to purchase a brand or product after being served a targeted advertisement
of media experts say that media quality will become more important to ensure the right audiences are being reached
of consumers agree that online privacy is important when browsing online
of consumers are aware that websites and apps collect and share their data for advertising purposes
of consumers are likely to visit a brand or product’s website after being served a targeted advertisement
of consumers say that are move vigilant about their online data and privacy than ever before
of consumers are uncomfortable with their online data being used for advertising purposes
of consumers are likely to purchase a brand or product after being served a targeted advertisement
of consumers feel confident in the security of their online data when browsing the web
of consumers are willing to share their data with shopping sites for a more personalized experience
of media experts say that media quality will become more important to ensure the right audiences are being reached
Native contextual ads for attracting new customers
Suggest formats
Put forward your brand’s appearance in search results
Context formats
Turn visitors from top content websites into customers using native contextual advertising
Contextual targeting without using personal data
In search results
Your brand’s appearance gains visibility as we use keywords targeting specifically for each one of our partners
In content
Contextual targeting allows very precise matching of any brand message to the interests of a given user at a given moment
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